One of the biggest challenges business owners face with digital marketing is the ability to decipher whether or not they are getting a return on investment.

Digital agencies need to take this to heart and work with their clients to establish measurable key point indicators (KPIs) during onboarding to ensure both the client and agency are working towards a common goal. There is nothing worse than going several months, and hundreds of hours of work, only to find each partners expectations are not aligned.

When working with clients we typically establish KPIs during the first month of working together. These KPIs vary by industry. Some common KPIs include:

Local B2C Client

  • Organic search traffic (monthly)
  • Leads (Contact Form Submissions)
  • Phone Calls

National B2B Client

  • Organic search traffic
  • Leads (Contact Form Submissions)
  • Phone Calls

E-Commerce Client

  • Organic search traffic
  • Paid search traffic
  • Clicks
  • Impressions
  • Click-through-rates (CTR)
  • Add-to-Cart
  • Purchases